https://www.melissareitano.com/work-jasper daily 1.0 2026-03-25 https://images.squarespace-cdn.com/content/v1/5ae7470f4611a0353c50f894/1557445211974-2RR7SK833AGEOUZQOHO9/METHOD_PR_2_MR.jpg Work - Method press and events It’s fun to work for a start-up. You get to do whatever you want (mostly). Support causes you believe in, send cheeky letters to A-listers, dress in costume for no reason, and write lengthy dissertations about laundry detergent. https://images.squarespace-cdn.com/content/v1/5ae7470f4611a0353c50f894/1558030866507-KI31SZD2LR9PZPN7FKOI/METHOD_1_MR.jpg Work https://images.squarespace-cdn.com/content/v1/5ae7470f4611a0353c50f894/1559085928509-27O3QP471TWSB6HWYWP9/Lea_NTC.jpg Work https://images.squarespace-cdn.com/content/v1/5ae7470f4611a0353c50f894/1559156823171-040L84UVEMAU23OQUAGB/aicon.jpg Work https://images.squarespace-cdn.com/content/v1/5ae7470f4611a0353c50f894/1559258671362-H2D9Y13DHBDJPQPTAX9K/Frito_Lay.jpg Work https://images.squarespace-cdn.com/content/v1/5ae7470f4611a0353c50f894/1548884814805-OIQFIUDSV3JJESDXB2Z0/Nike-swoosh.jpg Work - Nike Training Club When we launched Nike Training Club in 2010, it surpassed already-lofty expectations to become Nike’s most successful training app, instantly attracting a massive following and becoming a veritable club in its own right. As sole writer for the app, I wrote all copy and named, scripted, and recorded the audio for over 85 workouts. The app’s success led to extensive marketing communications for a comprehensive NTC program including athlete films, training manuals, and social campaigns. https://images.squarespace-cdn.com/content/v1/5ae7470f4611a0353c50f894/1556754007229-NZVA172BLE553A1LT9PN/AoD_kit_1.jpg Work It’s a nice change to be able to do print collateral at a digital agency sometimes. This was Audi’s welcome kit for their on-demand concierge service. https://images.squarespace-cdn.com/content/v1/5ae7470f4611a0353c50f894/1558026461856-43TSQT5U9N81D1NVXEFA/pbk_logo.png Work https://images.squarespace-cdn.com/content/v1/5ae7470f4611a0353c50f894/1774457469478-G3M93Z8Z1IBWAK2857LH/Screenshot+2026-03-25+at+9.50.41%E2%80%AFAM.png Work In 2020 amid the pandemic, the world began looking to Pfizer for information and hope. I oversaw the copy overhaul of the website that would meet their expectations. An extensive project that examined over 2,000 pages of content, visitors to the site were able to find the information they needed at a time when they needed it most. https://images.squarespace-cdn.com/content/v1/5ae7470f4611a0353c50f894/1557272546533-F8AGGP57RUXMTUII59MX/NW_5_MR.gif Work Athletes are the heart and soul of Nike. I repurposed their stories in a completely revamped nikewomen.com to put shopping at the forefront and grow NikeWomen’s social community. https://images.squarespace-cdn.com/content/v1/5ae7470f4611a0353c50f894/1549474149575-WIGFRLJLRRMT3157B25G/Screen+Shot+2019-02-06+at+9.19.59+AM.png Work From wireframes to final layout, it’s a journey to launch a new line of vehicles like Audi’s electric e-trons. It may only look like a few short sections of copy and images, but looks can be deceiving. https://images.squarespace-cdn.com/content/v1/5ae7470f4611a0353c50f894/1555624069568-8V2EO20LDXGH4LAKUI11/gap.png Work - Gap marketing My time on Gap's global marketing team included writing and product naming for Gap’s retail environment, which entailed store windows, packaging, gift guides, and more signage than you can imagine (I can write 'Sale' in five different languages). https://www.melissareitano.com/about daily 0.75 2026-03-25 https://images.squarespace-cdn.com/content/v1/5ae7470f4611a0353c50f894/1567712684007-I0D6G7EZ3GS5RVMFI9FB/DSC04549.JPG About Me in Ireland. The wind indeed at my back.