It’s a nice change to be able to do print collateral at a digital agency sometimes. This was Audi’s welcome kit for their on-demand concierge service.
The kit included a 12-page brochure and welcome letter that went out to select influencers. Due to production timelines, we had to have the kit done and dusted before they figured out all the program logistics, so I got to influence some of what the program should include.
Like these trip cards that promoted car features alongside specific Northern California destinations.
As it turns out, promoting these destinations became part of the concierges’ job descriptions. Who knew.