Digital, Mobile, App
When we launched Nike Training Club in 2010, it surpassed already-lofty expectations to become Nike’s most successful training app, instantly attracting a massive following and becoming a veritable club in its own right. As sole writer for the app, I wrote all copy and named, scripted, and recorded the audio for over 85 workouts. The app’s success led to extensive marketing communications for a comprehensive NTC program including athlete films, training manuals, and social campaigns.